AIE x TeC x THECA: Uniting ASEAN, China, and the World Through Intelligent Innovation and Market-Shaping Insights

Bangkok, Thailand – July 17, 2025 — Thailand is stepping onto the global innovation stage with unprecedented momentum as the Thailand e-Business Center (TeC) and the Thai E-Commerce Association (THECA), in their official capacity as Authorized Country Partners of AIE 2025 (the Global Artificial Intelligence Machines and Electronics Expo), announce a major side-event that will spotlight ASEAN’s emerging leadership in artificial intelligence, digital trade, and technology-driven economic transformation.

As the official hosts of the AIE Cross-Border AI & Innovation Exchange Forum, TeC and THECA are bringing Thailand and ASEAN into the center of one of Asia’s most influential technology forums. Alongside the program, Thailand will also bring a 555-square-meter national and ASEAN pavilion presence to AIE 2025—one of the largest dedicated country spaces at the Expo—symbolizing a powerful joint commitment to strengthening regional innovation ties and elevating Thai and ASEAN capabilities onto the world stage.

This initiative represents a true national-level collaboration, bringing together Thailand’s leading associations, innovation agencies, industry bodies, and digital economy champions to collectively showcase regional strengths and unlock new opportunities in AI, intelligent industries, and cross-border commerce. The side-event will serve as a premium stage for global dialogue, uniting executives, policymakers, researchers, and innovators from China, ASEAN, and beyond to explore how AI and market intelligence are reshaping trade flows, supply chains, and investment patterns in the new digital era.

The AIE Cross-Border AI & Innovation Exchange Forum, taking place on December 4, 2025 from 13:30–17:30 hrs., will bring together visionary leaders and industry pioneers for forward-looking conversations on AI-powered commerce, data-driven market intelligence, sustainable digital trade, and transformative innovation strategies from leading organizations across ASEAN and China. The program features three high-level panel discussions, beginning with “AI as the Catalyst for Cross-Border Commerce & Market Trends,” exploring how intelligence-driven technologies are reshaping ASEAN–China–global trade flows. This is followed by “Innovation and AI for Sustainable Growth: Building Smart Trade and Investment Ecosystems,” which examines AI-enabled efficiencies, digital supply chains, and sustainable competitiveness. The Forum concludes with “Digital Bridges: AI & Market Analytics Transforming China–ASEAN–Global Trade,” presenting real-world case studies on platform innovation, AI-powered market expansion, and cross-border digital enablement. 

Designed as a high-impact platform, the Exchange will spotlight Southeast Asia’s accelerating rise in the global innovation landscape and reinforce Thailand’s ambition to strengthen its position as a regional technology connector. With Thailand, TeC, and THECA serving as the Authorized Partners of AIE 2025, the Forum represents a national-level collaboration aimed at deepening regional partnerships and advancing the next wave of AI-driven economic and digital growth across Asia.

Reflecting on this milestone, Ms. Kulthirath Pakawachkrilers, CEO & Co-Founder of TeC and President of THECA, emphasized the significance of this collaboration for Thailand’s future.

“Being the authorized partners of AIE 2025 is not just a role—it is a responsibility to represent Thailand and ASEAN on a global innovation stage. Our mission is to open pathways for Thai and regional businesses to access new markets, new technologies, and new partnerships. The side-event we are hosting will amplify Thailand’s voice in shaping the future of AI-driven commerce and strengthen the bridge between ASEAN and China. This is national collaboration in action, and it marks a defining moment for our digital economy.”

AIE 2025, taking place from December 4–6 in Macao and Zhuhai, is expected to welcome more than 70,000 attendees, 1,000 exhibitors, and global leaders across AI, robotics, electronics, industrial technology, and frontier digital solutions. With this year’s theme, “Bay Area Intelligence, Globally Embraced,” the Expo serves as a gateway connecting the Guangdong–Hong Kong–Macao Greater Bay Area with international innovators and strategic partners—including Thailand and ASEAN as key collaborators.

Thailand’s 555 sqm pavilion and the Cross-Border AI & Innovation Exchange represent a unified national push to expand global presence, strengthen cross-border business engagement, and drive the next wave of regional innovation. Through this partnership, TeC and THECA aim to ensure that Thai enterprises, startups, associations, and SMEs gain visibility, access, and influence in one of the world’s fastest-growing AI and digital technology ecosystems.

If you are interested in participating in the side-event forum, please register via the link below:https://attendee.ceeting.com/regall?inviteCode=AIEKJRGZN&passCode=1204PMAIEKJRGZN&payModel=0&passIsCharge=0&lang=en&meetcode=20250821165847000612

For more information about AIE 2025 and the upcoming side-event, please visit www.aie-expo.com or contact marketing@tec.work.